Welcome to my blog...

Here's where you will find the latest on what's going on with my books and the movie. It's also a great place to ask questions, where I recommend other books, and post different things bouncing around in my head. Look me up on Facebook and if you want to buy, signed, discounted, copies of my books, head over to http://www.ryannwattersbooks.com/.

Friday, March 5, 2010

Learning the Social Media Thing from Michael Hyatt

In addition to the sneak preview of "Letters to God" (see my comments from the last blog entry), I was exposed to superb speakers and content at the Lifework Leadership National Alumni Conference in Howie-in-the-Hills, Florida (you won't find it unless you're going there intentionally!).

I had the priveledge of sitting next to Michael Hyatt, the CEO of Thomas Nelson Publishing (the largest Christian publisher in the U.S.) the first night. Michael shared very openly about his past and leadership lessons over the years. He's an authentic guy and it's great to know that someone in his position is heading up such an important media company.

Today he led a session on "Building Community Through Social Media." I think of myself as beyond beginner in this area, but for the business owner, he had some great insights. If you are on Twitter, you can find him at twitter.com/michaelhyatt.com. He also has a Facebook page and blog under his name.

I won't give you all the details here, but if you would like to view his slides from our session with him, you can go to www.michaelhyatt.com/speaking/lifework. Michael spends 30 minutes a day in social media with approximately 12-13 tweets a day. He is pro-active and takes the approach that people are putting out data on your company all the time, so you can choose to engage and be part of the discussion and potentially fixing a problem, or you can sit back and let them carry the dialogue.

Social media isn't a fad, so those of us who haven't grown up with it can choose to ignore it or get on board. I haven't been active on twitter, but I am going to take his challenge to try it for 30 days. The KEY is to provide value to those following you and make 20 deposits for every withdrawal you'd like to make on directing your followers to your product.

My biggest recognition of how things have changed was when my daughter saw a movie from the 80's and was talking about the "giant black CDs." I had to explain that they were vinyl records. I don't consider myself that old, but I did take my Smith Corona typewriter to the Naval Academy, where I learned BASIC and fed cards into the giant computer. My Senior year, I finally did my first paper on a MAC. When my teenage girls complain about not being able to get in touch with someone when we've taken their cell phones away, I remind them about the world without texting, e-mail, or PCs... and about going to the phone bank to make a call and hope that the person you were calling was home. Amazing!


Christopher Hopper said...

Great stuff! Would have loved to be there with you! I liked the point about the 20/1 rule. And just so you know, I like Twitter WAY more than FB; much less time consuming and more valuable connections. Let me know how your month of Twitter goes! ch:

Eric Reinhold said...

I'm trying to find the "hamburger" joint, pic... where you are looking totally crazy to add to the blog :)

High School student, Jason Derfuss films a summary video of book 1